Digital Marketing
While ensuring your customers stay with you and tell the world the tales of your business’s awesomeness transforming our custom-made business strategies into real time success.
Developing a long-term and reliable marketing strategy that will live a longer life, while ensuring your customers stay with you and tell the world the tales of your business’s awesomeness transforming our custom-made business strategies into real time success.
Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future.
At Izonnet, we are a leading digital marketing that offers a comprehensive range of services to help your business grow. We help you overcome the challenges and solve problems related to maximizing your online reach. We have a team of expert digital marketers to help you with A to Z of online marketing. We offer a complete range of digital marketing services to ensure that your business website reaches the top and is able to stay there despite the competition in the market. From SEO to SMO, SMM, PPC, ORM, content marketing and more, we excel at every aspect of online marketing and create a perfect mix of these strategies to bring a result-oriented digital plan for your business.
We have years of experience navigating the fast-evolving digital landscape and delivering quality digital marketing services in India and Globally. We have a long history of delivering successful business outcomes for clients from diverse industry verticals.
The truly unique thing about digital marketing is that we can reach large audiences as well as niche segments of these audiences without compromising scale. Unlike traditional marketing, we can also track the success of digital campaigns down to revenue, engagement, clicks, leads etc.
What Services Do Digital Marketing Agencies Offer?
- Search Engine Marketing (SEM)
- Social Media Marketing
- Re-targeting
- Content Generation and Optimization
- Quality Link Building
- Email Outreach
Search Engine Marketing (SEM)
While SEM and SEO both rely on keywords that’s where the similarity ends. SEM strategies involve paying a search engine to place your website in front of customers. It’s closely related to pay-per-click advertising.
With SEM, you choose keywords associated with your products and services and them craft advertisements around them. These are the familiar type of advertisements you’ll see when you conduct a search query online.
To get your ads placed in these prime spots you need to bid on your chosen keywords. Every time someone enters a search query the search engine decides which ads to show them. They do this by means of a complex formula related to how much you bid for a keyword and the quality score of your ad.
With Google Ads, you pay for your bid each time Google displays your ad. In pay per click advertising, you only pay when someone clicks on your ad.
You can set a maximum amount per campaign or per keyword.
It’s easy to see that you’ll need expert help figuring out how to choose keywords, how to create quality ads, and how much to bid. Getting on board with a digital marketing agency is the best way to ensure success with SEM.
Social Media Marketing
To succeed at social media you need a thorough knowledge of each platform you’re using. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims.
There are about 3 billion social media users worldwide, that’s a huge audience for your goods and services. Social media marketing involves increasing awareness of your brand by sharing content with and engaging with this audience.
A social media marketing agency will help you create suitable content that appeals to the demographic you want to target. They’ll also help you set up targeting Facebook ads to present your company to a specific demographic.
Re-targeting
Re-targeting gives you a second chance with people who have visited your website and then left without purchasing anything.
You place a tiny piece of code on your website that drops a cookie onto the computer of everyone who visits your site. Every time they browse the web, this cookie prompts your retargeting provider to display your ads.
This is a good way to remind potential clients about your products or services and can lure them back to your site when they’re ready to spend some money.
Content Generation and Optimization
Content marketing uses the age-old art of storytelling to increase brand awareness. It aims at building relationships with potential clients, establishing your brand as a partner in satisfying their needs. It’s a subtle way of winning customers without direct advertising.
Informational content is a type of content marketing that aims to answer questions that potential clients might have. In this way, you establish yourself as an expert in their eyes.
Content marketing usually takes the form of videos, blogs, vlogs, infographics, and social media posts.
Quality Link Building
Link building is an important part of any SEO strategy and it’s risky business for the uninitiated. Google places severe penalties on spammy links and can even suspend your website if they suspect foul play.
When other websites link to yours, they help increase your credibility with search engines as well as internet users. There are many news and industry sites that allow you to publish interesting news about your company or informational content on their websites. They’ll usually allow you to link back to your site on their page.
Email Outreach
Managing an email contact list, email personalization, and targeted product offers is an essential part of email marketing. It’s also time-consuming and complicated.
A digital marketing agency has the skill to handle all of these aspects easily. They will help grow your email list, come up with engaging campaigns that drive conversions, and set up effective mailing campaigns.